"Our goal is to become the leader in 'longer segment' of steel catering to the Construction Industry."
For the company, the art of steel making is a magnificent obsession. And for over six decades, we have been honing our skills to become the perfect steel artisan - a reputation that is based on our ability to recognize and meet the needs of the growing steel market. Since our inception, we have been diligently sharpening our competitive edge by proactively responding to our customers' needs even during tough economic weather and geopolitical storms.
Undeterred by rough seas, we grew stronger with coherent strategies that have created new profit centers in the Indian construction industry. As a result of these unstinting initiatives, we were the first to manufacture CTD reinforcement rebars in India in collaboration with Tor Isteg Steel Corporation, Luxemburg through its Indian representative Tor Steel Research Foundation In India, ensuring considerable savings in the order of 40% in steel consumption, thus, giving the Indian construction industry a much-needed impetus. Also we are the first to produce TMT Bars in North India using the patented "Thermex ® " Technology from HSE, Germany .
In the years ahead our focus would be to sustain growth and we will do our utmost to further establish a profit-maximization philosophy through cost reduction and restructuring of uncompetitive and non-core sectors, while strengthening our balance sheet with operations generated cash flow. We also firmly intend to progress forward with our management strategy which primarily includes our plans of enhancing production facilities in the states of Uttar Pradesh and Orissa.
Living in an era of cut-throat competition among formidable competitors we have built our strength through sustaining our focus on market-leading products. In the year ahead and the ones to follow we will further our efforts to augment our competitive position by moving closer to our customers and expanding our presence to global shores. Together with the support of our esteemed clientele and steely resolve we aim for a Strong, Resurgent and Focused Rathi."
Chairman & Managing Director